23 Feb'18

Crisis: KFC ran out of chicken


KFC had to shut down hundreds of UK restaurant across the country this week because they ran out of chicken, International Business Times reports.


KFC tackled this crisis with the joke, ‘The chicken crossed the road, jut not to our restaurants’. The company also did provide useful information stating that the issue occurred because they onboarded a new delivery partner.


In their ‘The Colonel is working on it’ press release, KFC stated ‘We won’t compromise on quality, so no deliveries has meant some of our restaurants are closed and other are operating on a limited menu or shortened hours’.


See the press release for the full list of restaurants that are open.


Many took to Twitter making humorous comments such as:



Other complained that the situation has been blown out of proportion:


The BBC asked the important questions like ‘How much is it likely to cost KFC’ and ‘What’s happening to KFC staff?’. To the first question, a KFC’s spokesman said he did not have a figure and any calculation is likely to be complicated because 95 % of KFC’s outlet in the UK are run by franchisees’.


To the second question the company have said that workers have been encouraged to take holiday but not forced to do so. In addition, ‘staff on short-term contracts would be paid the average hours worked per day over the past 12 weeks, while those on salaries would be paid as normal’.


Campaign, the marketing publication, are of the opinion that ‘KFC seem to have struck the right tone in its communications.’ Adding to this Campaign wrote ‘I’d argue that consumers will view this incident as a genuine cock-up, rather than a fundamental breach of trust’.


As the saying goes there is no such thing as bad press – KFC may actually see a boast in sales once the stores have reopened.