Damage control for Uber as they set to appeal TfL license decision
Uber, when are you not in the news? The latest headline: TfL not renewing Uber’s license in London.
TfL released a statement on 22nd September stating that they have informed ‘Uber London Limited that it will not be issued with a private hire operator license after expiry of its current license on 30 September.’
Their decision is a result of Uber’s ‘lack of corporate responsibility in relation to a number of issues which have potential public safety and security implications’. The list of issues can be seen on the press release.
Uber have confirmed via Twitter that they will appeal the decision within the 21 days given:
We intend to challenge this in the courts to defend the livelihoods of drivers & the consumer choice of millions of Londoners who use Uber.
— Uber (@Uber) 24 September 2017
The newly appointed CEO, Dara Khorowshahi, stated in an email to the company, published on Recode, wrote, ‘The truth is that there is a high cost to a bad reputation.’
Khorowshahi added, ‘Irrespective of whether we did everything that is being said about us in London today (and to be clear, I don’t think we did), it really matters what people think of us, especially in a global business like ours, where actions in one part of the world can have serious consequences in another.’
Khorowshahi attempts to connect with the public in a letter sent to London Evening Standard, The Uber CEO reiterates the company’s decision to appeal TfL, however he adds, ‘with the knowledge that we must change.’ Ending the letter, Khorowshahi states, ‘You have my commitment that we will work with London to make things right’.
To resolve this licensing rebuke, Uber are requesting to speak with TfL and the Mayor of London, and appealing to the general public.
Tom Elvidge, the company’s General Manager, expressed his desire to talk with the TfL and the Mayor of London to The Sunday Times.
Elvidge stated, ‘We’d like to know what we can do . . . to sit down and work together to get this right.’
Many Londoners are supporting Uber’s decision to appeal TfL’s licensing, with 800,000 supporters having signed the ‘Save Uber’ online petition.