09 Nov'17

Here come the Christmas adverts

Do we really need to talk about Christmas so soon after Halloween and Bonfire Night?


We may not feel quite ready, but retailers are already launching their adverts and preparing for the big retail push. Some of the first retailers to launch their Christmas adverts include Marks and Spencer, Currys PC World and Aldi.


Marks and Spencer


Marks & Spencer’s advert features the well-known character Paddington Bear who ‘unknowingly saves Christmas’. The advert comes before the soon-to-be release of Paddington Bear 2. Marks & Spencer describes their advert as ‘family focused’ while retaining the M&S ‘Spend it Well’ brand, which encourages ‘customers to focus on the people, experience and things that matters to them most’.


According to their press release, the advert will be turned into a story book with all the profits being donated to the NSPCC.


Currys PC World


‘Get it Right’ is Currys PC World’s strapline for their Christmas advert. In the company’s statement, the advert is said to use humorous family scenarios to demonstrate ‘the difficulties in choosing the right Christmas gifts’ that can be resolved by going to Currys PC World where you can find the ‘right gadgets and colleague expertise’.


Their £6 million Christmas advert campaign is set to appear during high-profile television slots for example, The X Factor.




Aldi’s Christmas advert features last year’s character Kevin the Carrot to pick up ‘from where last year’s campaign ended’. The decision to extend last year’s Christmas advert was because ‘customers took him [Kevin the Carrot] to their hearts and enjoyed watching his escapades in the run up to Christmas.’


In this year’s advert, Kevin saves Katie the Carrot from the dangers that a table full of Christmas feast presents. Aldi describe the advert’s story as being full of ‘suspense, murder, romance’ ‘reminiscent of classic films’.


In addition, the Kevin the Carrot and Katie the Carrot soft toy will be on sale in support of their charity partner, Teenage Cancer Trust.


Which advert will be your favourite?

The Telegraph list more newly released 2017 Christmas adverts where you can vote for your favourite. Will your favourite advert be humorous, family-focused, with an iconic character or one where the retailer donates to charity?


The Telegraph believes that ‘the most eagerly-anticipated Christmas ad of them all’ is John Lewis, which is expected to launch in the next week or two.


There are reports that John Lewis have released teaser trailers for their Christmas advert with the hashtag ‘underthebead’.


Last year’s most popular Christmas advert was John Lewis’s global advert featuring the dog Buster jumping on a trampoline. This was determined with YouTube’s algorithm. The Guardian reports that the other most popular 2016 Christmas adverts were Sainsbury’s (UK), Burberry (UK), Edeka (German) and Coca-cola (Brazil).


Will John Lewis be this year’s favourite, or will another take the spot?