Nike celebrates London’s diversity in new advert
Nike have released an advert called ‘Nothing beats a Londoner’ that portrays London’s diversity.
Watch the advert below –
The advert stars celebrities including: Skepta, Harry Kane, Mo Farah and Michael Dapaah.
The blog Londonist celebrates the advert’s showcase of the city and its portrayal of ‘niche location’ such as: Sliders Cuts barber’s in Hornsey, Alexander Palace ice rink, Bishop gates Arcade and Royal Victoria Dock.
According to the Independent, ‘258 young Londoners’ appear in the advert taking part in a range of sports such as, running, boxing, swimming and rowing.
Many have praised the advert on Twitter:
This new Nike advert is amazing with the cameos. And also lowkey roasts the hell out of Boris Johnson’s terrible stint as Mayor. Beautiful. https://t.co/fGpmixHx15
— Carl Anka (@Ankaman616) 9 February 2018
— Jules Breach (@julesbreach) 9 February 2018
However, Resonate reported that ‘many were quick to pick up on the irony that large demographics from Asia were left out’. Some took to Twitter highlighting the lack of representations of Asians:
Check this pile of shit out. A @Nike advert about London that “represents” a “diverse” city that only has White & Black people in it. NO SOUTH ASIANS! Where the Asian/Brown people at? https://t.co/4ZgsHQfQTs
— Bobby Friction (@bobbyfriction) 10 February 2018
So @NikeUK doesn’t feel the need to include Asians in their ‘diverse’ video on London?
Nike are happy for Pakistanis to stitch their footballs & for factories in Bangladesh to make their clothes. But we aren’t marketable enough to be in this commercial?
Disgraceful exclusion 👎 https://t.co/8Pii8ZS3oW
— Az (@AzTheBaz) 10 February 2018
The Independent stated that ‘Nike will launch a campaign during February half-term week across 270 sports venues in the city which Nike-sponsored athletes will meet communities and play sport with young people’.