PHE use new year to tackle unhealthy snacking and smoking
Public Health England (PHE) use the ‘new year, new me’ attitude in their 2018 launch of two campaigns; one that tackles unhealthy snacking and the other that encourages smokers to quit.
To promote healthier snacks, as part of the Change4Life campaign, parents are incentivising to buy healthier snack by offering money off. The money-off vouchers include malt loaf, lower-sugar fromage frais, and drinks with no added sugar.
In their press release, PHE ground their campaign with the statistic that ‘on average, children are consuming at least 3 unhealthy snacks and sugary drinks a day with around a third consuming 4 or more.’
The campaign ‘encourages parents to look for 100 calorie snacks’ with two a day being a maximum. Some supermarkets are supporting PHE’s campaign with added effort to supply and promote healthier snacks; Tesco and Co-op are named in the PHE press release.
Chief Nutritionist at PHE, DR Alison Tedstone, stated ‘To make it easier for busy families, we’ve developed a simple rule of thumb to help them move towards healthier snacking’.
Here is the Change4Life campaign video:
The PHE’s second campaign – the smoking cessation campaign – was launched at the end of the last year with a film, which shows how tar poisons the blood stream and how it can spread around the body in seconds.
PHE’s campaign aims to encourage the 7 million smokers in England to quit by raising awareness and offering a range of tools including: face to face help, stop smoking aids, a quitting app, email, social media and SMS support’.
Campaign reported that PHE have invested £1 million in their stop smoking campaign that will run ‘across digital, social and search’. Shelia Mitchell, PHE Marketing Director, stated ‘January is a key time for people to reflect on their lifestyles and is always an excellent opportunity to communicate our messages’.