Star Wars: The Last Jedi – the marketing begins
The first sponsors of Star Wars: The Last Jedi have been revealed. Marketing Week reported that the ten brands include ‘EDF Energy, Santander, ComparetheMarket.com, O2 Priority, Philips, Wilkinson Sword, Duracell, Volvic, Cereal Partners Worldwide and Coca-Cola Zero Sugar.’
Each brand will launch a marketing campaign promoting Star Wars: The Last Jedi, which is arriving to UK cinemas on 14th December.
An example campaign is EDF Energy’s ‘Pretty Curious’ scheme; using Star Wars to encourage young girls to think about a career in science, technology, engineering and maths.
The Drum published a feature on Nissan’s advert in partnership with Star Wars, which ‘mimics the aesthetic of the movie trailer’.
The Drum reported that ‘Star Wars continues to be one of the biggest earners in the movie industry, each year attracting around half a dozen brand partners to tie into the marketing.’
With the release date nearing, Star War’s marketing is gradually being released.
Collider is of the opinion that the Star War: The Last Jedi IMAX poster is ‘fine’. They add, ‘Sometimes the IMAX poster will be a bit more inventive and creative, but again, this is Star Wars’. Collider’s statement ‘this is Star Wars’ summarises the strong brand profile the movie has.
The confidence in Star Wars’ fan following has meant that Disney are ‘demanding from domestic exhibitors a firm 65 per cent aggregate film rental — the percentage of ticket sales that theaters return to studios — for “Star Wars: The Last Jedi”’, as reported by Indie Wire.
We are sure that the Star Wars fans will remain loyal and the latest film will be another success for the box office.