26 Apr'18

Updates to Gmail; a new look and advanced security features

Google announced that they will be implementing ‘major updates to help the more than 4 million paying businesses that use G Suite work safer, smarter and more efficiently’.

 

The updates to Gmail includes ‘a brand new look, advanced security features, new applications of Google’s artificial intelligence and even more integrations with other G Suite apps’.

Updates include:

 

– Being able to add expiry dates on emails that contain sensitive material

– Revoking previously sent emails

– Additional authentication using text message to allow you to protect emails even if recipient email address has been compromised

– The Built-in Information Rights Management allows you to remove the forward, copy, download and print message options if you want to reduce the risk of accidentally sharing confidential information

– Security warnings are simpler and bolder

– Smart Replies help you respond to messages faster

– The Nudging tool will remind you to follow up on emails

– High priority notification is a new setting that will notify you of important messages

– You can reference external Google apps more quickly by having Calendar, Docs, Sheets and Slides in a side bar

 

Reuters reported that this is the first Gmail redesign since 2013 and has taken Google over two years to update the ‘security and offline functionality’ to better resemble Microsoft Outlook.

 

As quoted by Reuters, Jacob Bank (Product Manager Lead for Gmail) described this update as ‘an entire rewrite of our flagship, most-used product’.

 

When asked about the cost of this redesign, Google didn’t provide an answer. However, the Alphabet’s Q1 results show that their ‘expenditure nearly tripled year-over-year to $7.3 billion.’

 

The BBC interviewed Chris Green (from tech consultancy called Lewis) stated that the timing of this launch ‘is not a coincidence’ being a month before GDPR comes into force.

 

Green adds, ‘A lot of this will be about ensuring that Gmail will continue to be a viable for enterprise users, as it will help them show they are GDPR- compliant’.