Real Business Spend in Europe: Turning 2025's Insights into 2026's Strategy
Running a successful business means being resolute. Sticking to your mission, your values, your commitments and your convictions. But as the economic landscape grows more volatile and uncertainties multiply, businesses are becoming more aware of what others are doing. Not to copy their homework, but to answer the question: “Am I doing this right?” This is where spend benchmarks come in.
Key Takeaways
- ✓ Overall average transaction value YoY rose by 4.9% for card purchases
- ✓ The top three merchants across all categories by number of paying customers: 1. Amazon, 2. Uber, 3. Apple
- ✓ Spend was prioritised around distributed work, running the business and growth
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