An Inside Look Into How Groupon Does Support

Customer satisfaction is how organizations can grow their customer base and bolster customer retention and brand loyalty. But what makes a customer experience satisfactory? Most times it comes down to how fast and efficiently a customer felt an interaction with an agent went, and whether that interaction felt personal and human. The increase in organizations integrating social media channels into its customer support platforms also highlights the importance of today’s customer experience. Social media channels such as Twitter and Facebook have been leveraged by a number of companies to deliver fast, personal responses to customers needing help. Customers now expect a similar experience with phone, web, and email channels, all of which have traditionally struggled to deliver efficiency and customer satisfaction.